ROSBORO

Project Description

Rosboro started as a lumber mill over 100 years ago, and since 1963 they have remained a leader as a glulam manufacturer. Rosboro needed to know where they stood in the market, the audiences they’re trying to influence, their brand, web presence, and how to create better awareness for their products.

Challenge

Rosboro faced the challenge of reaching, educating, and influencing decision makers who is not their direct customer. Research showed a generally positive feeling about Rosboro and their products and services. However, customers were looking for more education when it comes to education and promotion of their products and services. Due to distributors having their competing products and lumber yards pushing rebate-eligible products, Rosboro was seeking to drive demand for their products from builders, architects, and structural engineers.

Solution

1. Rebrand strategy for Rosboro
2. . Outbound multi-channel campaign strategy to drive brand awareness and engagement with efforts focused towards structural engineers and architects, with the goal of getting them to specify Rosboro products by name for their projects. This, in turn, will help grow awareness and confidence among builders.