Define what you stand for, the promise you make, the personality you convey, and what you want people to experience. Bring your competitive positioning to life and position yourself as that “something” in the mind of your prospects and customers.
Outline your overall game plan for finding clients and customers for your business. Gain clarity and focus on what you want to achieve for your business, marketing efforts, and how it integrates with your sales.
A strong brand starts with getting inside the heads and hearts of your audience, while understanding the dynamics of your market. Surveys and interviews with key people within your company and target audience paints a clear picture of where your brand stands.
A strong visual identity doesn’t just support your brand; it elevates it. From your social media presence to website to marketing materials a strong visual identity clearly communicates who you are, what you’re about, and why people should care about you.
Define your brand voice. Create clear messages and copy that inspire people to take action. This is accomplished by creating personas or representations of different people within your target market.
Three-quarters of consumers say they base their impression of a company’s credibility on its web design. Don’t just make your website look beautiful. Drive your audience to your site and let it work as a conversion machine.
Studies show that the average consumer is exposed to up to 10,000 brand messages a day. Determine what market space you can own and defend. This all starts with understanding what makes you genuinely different from the competition and defining your brand in a way that captures your audience’s minds and hearts. Let Steven help you outmaneuver and outsmart the competition.
Steven Musngi (Moose+Knee) is one of those freaky people that is both left-brain and right-brain.
With degrees in both Finance from the Kelley School of Business – Indianapolis and Fine Arts from the Herron School of Art & Design – Indianapolis, he can type up a million dollar business plan and fold it into the most graceful origami swan ever seen. It’s unbelievable. Steven’s goal is to get people to love your brand. He defines, builds, and enhances brands in numerous industries to develop a strong image, drive people’s buying decisions, and build loyalty.
In Steven’s spare time he enjoys bumpin hip-hop music, car karaoke, doing the latest dance craze, eating copious amounts of cheese, and working out or playing basketball to burn off all the calories consumed from eating all the copious amounts of cheese.
